zacks is investing $10M into bitcoin and has opened its beta of the platform, according to a tweet from Zacks CEO and founder Michael Spitz.
The company, which specializes in “digital asset management and investment research,” said it would start accepting donations at zacks.org/donate in the coming days, which it said would allow people to buy and sell shares in bitcoin.
The service, which is being developed in-house, would offer investors a way to buy bitcoin, or other digital currencies, without paying brokerage fees.
Zacks previously said it was going to open its beta in early 2019.
The firm previously raised $2.4 million in a funding round in 2017, and it has also raised about $1 billion from companies like BlackRock and Goldman Sachs.
Earlier this year, the firm also announced it was working on a mobile app.